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Every Realtor puts up yard signs. They’re practically a requirement of the job, a way to brand yourself, attract buyers driving by, and show sellers you’re marketing their property. But here’s the real question: when the phone rings or a new inquiry hits your inbox, do you actually know how to track leads from yard signs?
Most agents don’t. They’re left making assumptions, hoping their signs are working, and often guessing wrong. The truth is, most agents have no reliable way to track leads from yard signs, and that’s a big problem.
The truth is, yard signs can be more than just branding. They can be one of your most trackable and reliable sources of buyer leads. In this post, we’ll show you why old-school methods of tracking fall short, and how agents are now turning basic yard signs into powerful lead-generation tools with attribution you can trust.
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Yard signs are one of the oldest and still most effective forms of real estate marketing. According to the National Association of Realtors (NAR), 47% of buyers said they noticed yard signs when searching for a home.
The problem? You can’t always connect those impressions to actual leads.
That means you could be overspending on signs that don’t convert, or underestimating signs that quietly bring in buyers.
Over the years, agents have tried a few methods to track yard sign leads. While they can work in some cases, recent industry discussions show they come with big drawbacks.
Some teams assign unique phone numbers to each yard sign. In theory, this lets you see which sign drove the call. But in practice, it’s clunky.
Recent articles from Inman (2021) and BiggerPockets (2022) confirm this method still exists, but most agents find it hard to scale beyond a handful of listings.
Agents also experimented with property-specific websites (like 123MainSt.com) printed on yard signs. This was a popular idea pre-2020, but it has declined in recent years.
By 2022, even Inman noted that many agents were dropping this approach in favor of simpler, mobile-first tools like QR codes.
These “old ways” were creative attempts, but in 2025, they feel outdated. Agents need a faster, more accurate, and more consumer-friendly way to capture yard sign leads.
Today’s buyers are mobile-first. They expect instant access to listing details without dialing a number or typing a web address.
That’s where QR codes change the game.
It’s seamless for the buyer, accurate for you, and works at scale across multiple listings.
StepRight takes QR sign tracking to the next level by giving each yard sign a unique, trackable code.
Here’s how it works:
Instead of wondering which signs work, you’ll see the data in black and white.
Let’s make this real.
Agent Jane placed a StepRight QR sign outside a new listing. In just two weeks:
That’s one yard sign, one simple QR code, and one buyer under contract, all fully trackable.
Even if the numbers are different for your market, the principle is the same. QR attribution turns signs from “just branding” into measurable lead generators.
You don’t need a complex setup to get started. Here’s a simple roadmap:
Do yard signs still generate leads in 2025?
Yes. Even with portals and social ads, nearly half of buyers still use yard signs as part of their home search (NAR data).
Are QR codes effective in real estate marketing?
Absolutely. QR adoption skyrocketed during the pandemic, and most buyers now know how to scan. It’s one of the simplest ways to connect offline marketing with digital lead capture.
Yard signs still work, but only if you know which ones are driving results. If you’ve been wondering how to track leads from yard signs more effectively, QR code attribution is the modern answer. With StepRight, you can finally stop guessing and start making data-driven marketing decisions.
Want to see it in action? Create your first trackable yard sign campaign with StepRight today, it’s free in Beta.
