StepRight

Simple Pricing, Built for Realtors

Start free and upgrade as you grow, get the tools you need to capture, convert, and close more buyers.

Most Popular

Starter

For getting started

$Free

per month

  • Unlimited Leads
  • Up to 10 Buyer Invites
  • 3 Property Comparisons per Buyer
  • Basic AI Match Scoring
  • 10 QR Code Campaign
Get Started

Most Popular

Pro

Best for most users

$79

per month

  • Unlimited Leads
  • ⚡ Unlimited Buyer Invites
  • 6 Property Comparisons per Buyer
  • ⚡ AI Property Match Scoring
  • Unlimited QR Code Campaign
  • ⚡ Reports & Analytics
Try Free
No card required
 Try for 14 days Free
 Cancel Anytime
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“We built StepRight because buyer agents were tired of paying for junk leads. Our mission is simple: help you capture and convert real buyers, faster. StepRight is designed for agents, by people who understand sales, and built in close collaboration with realtors who face these challenges every day.”
Mark S.
Founder of StepRight

Smarter Tools for Serious Agents

Lead Source Tracking

Know exactly which QR Code marketing campaign is working.

QR Campaigns

Run full marketing campaigns powered by QR codes

Buyer Journey Portal

Guide buyers from interest to contract, all in one place

Notifications

Instant alerts so you never miss a hot lead.

FAQ

What’s the difference between StepRight and my CRM?

StepRight isn’t a CRM — it feeds your CRM with real, qualified buyers. Most CRMs just help you manage contacts. StepRight helps you generate and convert buyer leads before they ever enter your CRM.

Do I need a credit card to get started?

No, you can start on the free Starter plan right away, no credit card required.

Can I switch plans later?

Yes, you can upgrade or downgrade at any time. Your account, leads, and buyers stay intact.

What happens if I hit my limit on the Starter plan?

You’ll still have access to your buyers, but features like unlimited invites, full AI scoring, and reporting are only available on Pro. You can upgrade anytime to unlock them.

How is StepRight different from Zillow, Realtor.com, or lead-buying services?

With StepRight, you own the relationship. Leads aren’t shared, resold, or recycled. Every buyer comes directly through your campaigns, and you stay in full control.

What if I don’t have a lot of buyers yet?

That’s exactly why StepRight exists — to help you capture more buyers from your signs, flyers, and marketing campaigns, then convert them into closings.

Is there a trial for the Pro plan?

Yes, Pro includes a 14-day free trial. You can explore AI match scoring, unlimited QR campaigns, and reporting before committing.

Do you integrate with my CRM?

StepRight is designed to work alongside your CRM. You capture and qualify buyers in StepRight, then easily move them into your CRM for long-term nurture.

Why Agents Choose StepRight

Most tools just manage contacts. StepRight helps you capture, convert, and close real buyers, while giving you full control over your pipeline.

Turn printed marketing into trackable campaigns

Add unique QR codes to your flyers, yard signs, postcards, and door hangers, so that you can see exactly which assets are bringing in buyers.

Spot serious buyers quickly

Buyer onboarding and AI match scoring capture preferences upfront, so that you know who’s just browsing and who’s ready to move.

Keep every lead under your control

StepRight never shares or resells your buyers, so that your pipeline stays exclusive to you, not a lead marketplace.

See which campaigns really work

Reporting and attribution show which QR codes and channels perform best, so that you can invest in marketing that actually pays off.