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CRMs don’t generate leads, StepRight does

StepRight turns your yard signs, flyers, and posts into serious buyers you own, not leads you share with competitors.

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“I’m not a realtor, but I built StepRight with the help of several experienced LA agents who know the daily struggles of working with buyers. They showed me what matters most, capturing real leads, staying in control of your pipeline, and having tools that actually move buyers from interest to closing. My goal with StepRight is simple: give buyer agents the tools they’ve been asking for, built by someone who understands sales and designed with input from real agents who live these challenges every day.”
Mark S.
Founder of StepRight
StepRight - The pipeline builder for buyer agents | Product Hunt

The Harsh Truth:

60% of agents struggle to find quality buyer leads

Real estate isn’t just hard, it’s unforgiving. Market cycles crash, competition is cutthroat, and income is unpredictable. Without control of your pipeline, your business runs on hope, not certainty.

Surviving Market Cycles
When the market turns, agents without real demand pipelines see deals, and commissions, evaporate overnight.
Fierce Competition
Nearly 2 million licensed agents fight for the same leads. Branding alone won’t save you in a sea of postcards and Instagram ads.
Inconsistent Income
Without a predictable flow of qualified buyers, your pipeline stalls and your paycheck swings wildly.

Build the Buyer Pipeline Sellers Trust.

Top Agents Don’t Just List Homes. They Walk In With Buyers

Buyer Agents are already asking for this

Early feedback shows real enthusiasm: StepRight solves the biggest frustrations agents cite , cost, quality, attribution, and CRM integration. Finally, a tool designed for how buyer agents actually work.

Organized Buyer Leads

Every buyer is saved, sorted, and tied to their timeline. You see where they came from and how serious they are, no guessing, no chasing ghosts.

Track Buyer Behavior

Know which homes buyers like, what they’re touring, and when to follow up. Every click, comment, and showing adds to their profile.

Automatic Follow-Up

Most agents lose buyers because they don’t follow up fast enough. StepRight automates the first touch, so no lead slips away.

Everything you need to grow your buyer pipeline.

From QR Code marketing to buyer insights, StepRight gives you the tools to turn everyday activity into real pipeline growth.

Match Score

StepRight gives each home a clear score based on how well it fits your buyer’s needs. It looks at their must-haves,like bedrooms, bathrooms, or garage spaces,and shows how many points the property earns. You’ll see how close the match is before you even book the tour. It saves time and helps you show better homes, faster.

QR Code Marketing Lead Generator

Turn any flyer, sign, or paper into a lead tool. StepRight gives you custom QR codes that link buyers to your branded form. They scan, enter their info, and you get a real lead you can follow up with. It works anywhere buyers find you.

SMS, In-App, and Email Notifications

Never miss a chance to connect. StepRight sends updates to you and your buyers when there’s activity, a new match, or feedback. Stay on top of every step with alerts that help you follow up faster and close more deals.

Brand Lead From

StepRight gives you your own professional lead form, branded with your name, logo, and contact info. No apps, no logins, and no portal branding. Buyers see you, not Zillow.

Use it at open houses, on flyers, or anywhere buyers find you. Every form is built to capture the info that matters: contact details, timeline, and buyer preferences, so you can follow up with context, not cold calls.

Featured Post

September 6, 2025
Stop Guessing: How Realtors Are Turning Yard Signs Into Buyer Leads
By Mark

Every Realtor puts up yard signs. They’re practically a requirement of the job, a way to brand yourself, attract buyers driving by, and show sellers you’re marketing their property. But here’s the real question: when the phone rings or a new inquiry hits your inbox, do you actually know how to track leads from yard […]

Read More

It’s not easy money anymore. It’s real work

The market was fast. Now it’s hard. That’s why most are leaving, and why you’re still here. Get early access to the system built for the ones still standing.

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Agent Questions, Straight Answers

You’re not the only one asking these. Here’s what you need to know before you commit.

I’m not tech-savvy , will StepRight be too complicated for me?

StepRight was built for agents who’d rather be showing homes than figuring out software.
If you can send a text and tap an app, you can use StepRight. Setup takes minutes. We guide you step-by-step, no manuals, no mess

Why would I use a product that only focuses on buyers? I already have a CRM that manages my whole business; listings, buyers, everything. Isn’t StepRight too narrow?

That’s a great question. The truth is, CRMs are designed to manage relationships. They keep track of contacts, notes, and deals, but they don’t actually generate or organize new buyer opportunities. StepRight was built to be the missing piece: the buyer playbook that most agents don’t have. Just like you already have a proven process for winning listings, StepRight gives you a proven system for capturing, qualifying, and converting buyers. It turns open house scans, postcards, and social traffic into trackable leads, organizes buyer preferences and tours, and then feeds those ready buyers into your CRM. In other words, your CRM manages the database. StepRight fuels it. Think of it this way: you already have your listing playbook. StepRight is your buyer playbook.

I already use a CRM, why would I need StepRight?

Because CRMs weren’t built for buyer agents.
CRMs track contacts. StepRight tracks buyers.
From QR scan to showing tour to offer, StepRight handles the first mile of the deal.
Keep your CRM. Let StepRight handle the engagement, feedback, and follow-through that most CRMs ignore.

I’ve tried tools before that didn’t help, what makes this different?

Other tools give you features. StepRight gives you structure, built specifically for buyer agents.
QR codes, lead capture, match scoring, tour tracking, and buyer feedback, all in one place, and all branded under you.

What if I don’t have a lot of leads to start with?

That’s actually the best time to start.
Most agents wait until they’re overwhelmed, and by then, it’s too late to organize.
StepRight helps you build smart habits early, track every opportunity, and get more from the leads you do have.

What if I don’t close many buyers per month, is it still worth it?

Yes, especially then.
If you’re only closing a few buyers, every lead matters more. StepRight helps you stop losing the quiet buyers who ghost after one tour.
Even closing one extra buyer because you followed up better covers your subscription many times over.

Get Buyer Leads That Belong Only to You.

StepRight turns your yard signs into lead engines,every scan is tracked, every buyer is yours, and no lead is ever shared with competitors.

3 Reasons to Sign Up for Early Access:

  • Exclusive Control: Leads come straight from your marketing into your CRM, never sold to another agent.

  • Proof of ROI: See exactly which signs and campaigns generate buyers so you stop wasting money.

  • First-Mover Edge: Lock in early access before StepRight rolls out to your entire market.

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